{"product_id":"dinwoodie-trademarks7","title":"Trademarks and Unfair Competition: Law and Policy, Seventh Edition","description":"\u003cp\u003e Buy a \u003cb\u003enew version \u003c\/b\u003eof this textbook and receive access to the Connected eBook on Casebook Connect, including academic lifetime access to the \u003cb\u003eonline ebook\u003c\/b\u003e with highlight, annotation, and search capabilities. Access also includes an \u003cb\u003eoutline tool\u003c\/b\u003e and other \u003cb\u003ehelpful resources\u003c\/b\u003e. Connected eBooks provide what you need most to be successful in your law school classes. \u003c\/p\u003e\n\n\u003cp\u003eIn the new edition of this leading casebook on trademarks and unfair competition, Graeme B. Dinwoodie and Mark D. Janis are joined by Mark P. McKenna of UCLA. The addition of McKenna, a renowned teacher and scholar who has used the casebook for two decades, ensures that the casebook continues to present the subject in a clear, accessible, and up-to-date fashion while tackling difficult questions in a sophisticated manner.\u003c\/p\u003e\u003cp\u003eThe many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope and enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNew to the 7th Edition:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncorporates prominent new Supreme Court decisions, including the \u003ci\u003eJack Daniel’s\u003c\/i\u003e case on expressive use of marks, the \u003ci\u003eElster \u003c\/i\u003ecase on the concordance of registration bars with the dictates of the First Amendment, and the \u003ci\u003eAbitron \u003c\/i\u003ecase revising the Court’s view on extra-territorial application of the Lanham Act \u003c\/li\u003e\n\u003cli\u003eIntroduces useful new cases illustrating fundamental principles \u003c\/li\u003e\n\u003cli\u003eAugments prior treatment of emerging doctrine of “failure to function” and addresses the conceptual location of that doctrine within a conventional trademark law framework \u003c\/li\u003e\n\u003cli\u003eDeepens coverage of trade dress (including the \u003ci\u003eTimberlane \u003c\/i\u003eboot and \u003ci\u003eWatermelon \u003c\/i\u003ewedge opinions) \u003c\/li\u003e\n\u003cli\u003eProbes new developments in online marketing, including recent appellate cases seeking to bring together two decades of jurisprudence on keyword advertising \u003c\/li\u003e\n\u003cli\u003eUp to date with pending challenges to contested developments, such as efforts to rein in broad merchandising claims \u003c\/li\u003e\n\u003cli\u003eRefines treatment of defenses, including the Rogers rule on expressive use post-\u003ci\u003eJack Daniel’s\u003c\/i\u003e and new appellate decisions on descriptive and nominative fair use \u003c\/li\u003e\n\u003cli\u003eIncludes material on new remedial mechanisms, such as so-called “Schedule A “cases \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eProfessors and students will benefit from:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCoherent conceptual framework clearly delineating creation of rights and enforcement of rights issues \u003c\/li\u003e\n\u003cli\u003eTraditional case-and-note format, enhanced by problems that help students understand intricate key topics \u003c\/li\u003e\n\u003cli\u003eThorough coverage of trademark issues arising in online commerce \u003c\/li\u003e\n\u003cli\u003eIntegrated coverage of international and domestic doctrine \u003c\/li\u003e\n\u003cli\u003eComprehensive treatment of trade dress protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aspen Publishing","offers":[{"title":"Print + eBook","offer_id":50308087447832,"sku":"9798894109664","price":370.0,"currency_code":"USD","in_stock":false},{"title":"eBook","offer_id":50308087480600,"sku":"9798894109688","price":278.0,"currency_code":"USD","in_stock":true},{"title":"LLPOD","offer_id":50308087513368,"sku":"9798894109701","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Audiobook","offer_id":51724251791640,"sku":"9798899641299","price":33.99,"currency_code":"USD","in_stock":true},{"title":"eBook + Audiobook","offer_id":51724251824408,"sku":"9798899641305","price":312.0,"currency_code":"USD","in_stock":true},{"title":"eBook + Audiobook + Hardcover","offer_id":51724251857176,"sku":"9798899641312","price":404.0,"currency_code":"USD","in_stock":false},{"title":"Looseleaf","offer_id":51728879255832,"sku":"9798894109671","price":101.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/3566\/4408\/files\/o_afa70018-e7ba-4eaf-8962-cd7834a47459.jpg?v=1781674411","url":"https:\/\/aspenpublishing.com\/products\/dinwoodie-trademarks7","provider":"Aspen Publishing","version":"1.0","type":"link"}